Sirui Li

“Men resist men: Streamer-consumer gender match for advertising the functional benefits of heterogeneously priced utilitarian products,” with Ying Liu, Jing Su, Litao Duan, and Hui Fu, Humanities & Social Sciences Communications, 2024, 11, article 550.

“Impact of streamers’ characteristics on sales performance of search and experience products: Evidence from Douyin,” with Xiao Yang, Ying Liu, and Jichang Dong, Journal of Retailing and Consumer Services, 2023, 70, article 103155.

“Can e-commerce platforms build the resilience of brick-and-mortar businesses to the COVID-19 shock? An empirical analysis in the Chinese retail industry,” with Ying Liu, Jing Su, Xin Luo, and Xiao Yang, Electronic Commerce Research, 2023, 23(4), pp.2827–2857.

“How ‘Belt and Road’ initiative implementation has influenced R&D outcomes of Chinese enterprises: asset‐exploitation or knowledge transfer?” with Jing Su, Ying Liu, Michael D. Lepech, and Jie Wang, R&D Management, 2021, 51(3), pp.273-292.

“A novel approach for predicting urban pavement damage based on facility information: A case study of Beijing, China,” with Ying Liu, Pengfei Wang, Peng Liu, and Jun Meng, Transport Policy, 2020, 91, pp.26-37.